[Chinese shoes Network - Brand Dynamics] Following the second quarter of fiscal 2013. Net income in the first quarter net profit fell 12 percent after the world's largest sporting goods Nike newly released again fell 18 percent to $ 384 million. By inventory impact, Nike Greater China region Revenue fell 11 percent to $ 577 million.
second quarter, Nike's revenue rose 7 percent to $ 5.96 billion, slightly below analyst expectations of $ 6.01 billion; profit from continuing operations rose 9 percent to $ 521 million; diluted earnings per share increased 11% to $ 1.14.
Although the product pricing improved, but by the increase in labor costs and currency effects, Nike's second-quarter gross margin decreased 30 basis points to 42.5%, however, the entire fiscal year, Nike expects gross margin to be flat.
It is worth noting that Nike have declined in Greater China and Western Europ jordans on sale mens ean markets revenues, which, Greater China revenue fell 11 percent to $ 577 million, while revenue growth in emerging markets outside China, by 11% to 1.1 billion US dollar, the Japanese market also grew 11 percent to $ 219 million.
Some foreign media reported that Nike problem in China is excess inventory, difficult to cope with fierce competition and local brand promotion, Nike to absorb the excess inventory of clothing in China, in China's mode required by the authorized management changes wholesale sales.
In fact, in the fourth quarter of fiscal 2012, Nike had already appeared in the Chinese market sales decline, Nike Greater China sales total income, including shoes, clothes, accessories, including a $ 667 million, compared to The third-quarter decline of 3.89%. Morgan Stanley report shows that the fourth quarter of fiscal 2012, Nike's global future orders growth of 18% to cheap foamposites 12%, China's orders rose significantly reduced from 20% to 2%.
Nike stock began to increase over the same period. As of the end of May 2012, the stock amounted to $ 3.35 billion, and $ 2.715 billion compared to last year, an increase of 23.39%.
Nike Chief Financial Officer Don Blair said Nike "strict management of inflows to the number of new products (China) market, the initiative to cancel the order, reduce the futures."
In addition to inventory pressure, Nike also had to face the impact of the economic slowdown in performance, as well as Adidas strong chase, casual and fast fashion brands and local brands impact brought about by the continuous promotion war pressure.
it is not difficult to find, before a relatively small discount Nike, now even the new also often participate in activities. However, compared to the hundreds of local brands off the discount rate, Nike appar air jordan 11 space jam for sale ently only superficially like to try.
"Nike will not participate in the price war, but there is likely to launch slightly cheap shoes to meet the market demand." A marketing person on the "First Financial Daily" said that, if added to the domestic brands such as price war Nike Nike is not, and this degree of damage to the brand itself can be imagined.
London consultancy Neev Capital founder believes that in the next 12 to 18 months, Nike China's problems are not solved, but not worse than expected. (Chinese shoes Network - the most authoritative and most professional Footwear News) Air Jordan "Infrared 23" theme can be said to be a fire, Air Jordan 6 "Infrared 23" the temperature is not down, Air Jordan 11 Low will launch the "Infrared 23" version. Throughout the shoe, the Air Jordan 11 Low Infrared 23 is equipped with a black midsole with a white midsole and crystal outs jordan retro 14 white/fuchsia blast/black ole, followed by a little white, and the Infrared red is now followed by the "23" number embroidery. It is reported that the shoes will be on sale in June 14th, the price of 150 U. S. dollars.
from the United States Street brand Supreme joint Nike SB together to build Supreme x Nike SB 94 shoes, a total of four colors. In addition to the shoes set with suede, you can also see the Supreme, NYC, Nike, SB and other decorations in the rear and are expected to start selling in November.every person who likes basketball and the person who participates in the basketball has his own opinion about basketball. And the choice of basketball equipment is also to make different choices according to their own situation. Some people need to pay attention to the protection of the upper, high, and with Velcro straps at best; some people love fast response shoes, so he will choose low styles o Cheap jordans online air jordan 11 blackout for sale f shoes, let some people love to the liberation of the ankle; breathable shoes, with Sprint Skin and Sprint Web technology to basketball shoes money will get his favor. If you just want a pair of basketball shoes that make your feet comfortable, this pair of Adidas Crazy Skin may be one of your new options.
first sees this pair of Adidas Crazy Skin, and you may have a feeling of deja vu. The design of low will let people see the shadow of the Beast Super, a new day end to make people think of the TS Beast Commander, the body of the shoe is covered outside the lightning shaped TPU material uppers, looks quite Sprint Skin. This pair of Adidas TS series basketball shoes has been integrated into the latest Howard's personal signature sneakers. Many classic and practical elements have been applied to create such a real combat product. The upper
Crazy Skin high from the vision will be jordans on sale online able to feel a sense of security, the upper part of the design is taken from high to low, the upper part of the shoe side according to the human ankle part of the structure to create a line with the ankle curve upper, the highest position with the ankle part to draw a circle below, to the ankle, a groove is formed a gap below the ankle joint, the Achilles tendon part feet, shoes to form a small arc, the formation of the pace of support. It can be said that this pair of Crazy Skin shoes is a bionic design concept. So that both feet can be firmly fixed in the shoes, and at the same time, it will not lose the activity of failure. The upper part of the shoe fitted with the ankle curve will also shorten the running in period of the shoes when they are dressed, so that both feet can adapt and understand the shoes quickly. On the
shoe upper surface, the TPU material with coarse grain fa buy cheap jordans online bric has a taste of Sprint Skin. The appearance of the shoe upper with Crazy Skin shows more tension. The three stripes on the vamp also have irregular streaks of lightning. Lightning TPU stripes like a supporting frame, has a good supporting role for in the movement of the feet, soft and hard degree of coarse grain TPU lines below the fabric uppers and shoes, TPU outside the strong support at the same time, coarse grain fabric uppers to provide soft package feet. In the middle part of
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